Uniting Against Waste for a Sustainable Future

Our world is undeniably remarkable, brimming with natural beauty and teeming with precious wildlife. However, it faces an escalating crisis: our oceans are becoming increasingly polluted, our streets are strewn with growing amounts of rubbish, and our landfills are reaching their breaking point. It is with a deep sense of urgency that we embark on a resolute war on waste.


To win this war, we need to realise the value of waste, especially plastic waste. Waste is a global issue, but it’s crucial for the future of our planet that we change our mindset and see waste as a valuable resource that can be re-purposed, recycled, and transformed into new products. By recognising the potential in waste and adopting sustainable practices, we can reduce pollution, preserve natural resources, and create a more circular economy that benefits both the environment and future generations. Together, let’s embrace the power of waste and pave the way towards a greener and more sustainable world.


Plastic possesses an extraordinary quality—the power of rebirth. Consider that forgotten plastic bucket hidden in the corner of your garage or the assortment of plastic bottles that may seem obsolete. In capable hands, they can be transformed into:


Sustainable Packaging: Recycled plastic can be transformed into eco-friendly packaging materials, reducing the need for virgin plastic and minimising waste.


Building Materials: Recycled plastic can be used to create durable and sustainable building materials such as roofing tiles, lumber, and insulation. This helps conserve natural resources and reduces the environmental impact of construction.


Outdoor Furniture: Recycled plastic can be moulded into sturdy and weather-resistant outdoor furniture, including benches, tables, and chairs. By using recycled plastic, we can extend the lifespan of materials and reduce the demand for new resources.


Textiles: Plastic bottles can be recycled into polyester fibres, which can then be used in the production of clothing, bags, and other textile products. By incorporating recycled plastic into textiles, we can reduce the reliance on virgin materials and promote a more circular economy.


Park Equipment: Recycled plastic can be moulded into playground equipment, park benches, and picnic tables. This not only provides functional and durable amenities but also helps divert plastic waste from landfills.


Plastic has the ability to be recycled, reborn, and utilised to create entirely new products that extend its value far beyond its initial purpose.


In our journey towards waste reduction, it is essential to acknowledge and celebrate the resourcefulness of entrepreneurs—the waste reclaimers. To them, the mountains of waste present not a burden, but a treasure trove of opportunities. This year, the Urban Surfers, a dedicated group of 50 waste pickers, embarked on a heroic endeavour, covering a staggering distance of 20,000 kilometres. Along their path, they diligently collected a remarkable 700,000 kilograms of recyclable plastics. Their tireless efforts not only generated income for themselves but also prevented waste from polluting our environment. The value of the recyclable plastic they gathered amounted to a staggering 1.4 million Rand. This is not mere pocket change—it is a testament to the immense value that plastic holds. If each and every one of us fully comprehends the worth of plastic, the collective impact on our planet would be transformative.


Plastic does not belong on our streets, in our oceans, or even in overflowing rubbish bins. It is a resource that demands proper management and recycling. By sending plastic to recycling plants, we ensure its transformation into new, valuable products, thereby reducing waste and minimising our carbon footprint.


Our mission to wage war on waste is not one that can be accomplished in isolation. We recognise that it begins with a conversation—a dialogue that reshapes the perception of plastic and awakens a realisation that plastic waste need not be discarded. Instead, it possesses an inherent value—a value that surpasses that of most other materials.


Plastic stands as one of the most sustainable products, embodying sustainability throughout its lifecycle, from production to recycling and eventual re-use. By embracing the value of plastic and actively engaging in recycling, re-using, and re-purposing, we forge a path towards a sustainable future.


Join us in our war on waste. Let us collectively understand the true value of plastic and take tangible actions to promote responsible waste management. Together, let’s ensure that our wonderful world thrives and does not succumb to waste.